Director
Confidential
Los Angeles, CA
Full-time
Other
Posted on July 10, 2019
Director of CRM & Loyalty (Los Angeles, CA) - Resp for the creation & execution of omni-channel strategy to increase customer acquisition & retention. Focus on acquisition, retention & increasing Life Time Value & RFM scores across all segments. Drive CRM activation & optimization strategies as well as loyalty prgm & rltd strategies to grow this prgm, which incls refining program structure & improving prgm ROI. Reqs: Bachelor's deg in Mktg, Mgmt, Bus. Admin or rltd & 6 yrs of direct CRM exp, managing & executing email prgms for consumer products. Must have retail ecommerce/online mktg exp, & exp in conceptualizing & implmtg mktg. Resumes to Centric Brands Holding LLC, Attn: HR, 1500 El Centro Ave, Los Angeles, CA 90028, ref code: KACRM