Los Angeles Times

2300 E. Imperial Highway
EL Segundo , CA
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Campaign Specialist

Los Angeles Times
EL Segundo, CA Full-time
Posted on October 12, 2018

Overview

The Advertising Operations & Fulfillment (AdOps) Department provides the post-sales support to our sales partners across all markets and business units.  Due to a period of rapid growth and expansion, we are actively accepting resumes for our Campaign Specialist position.

 

The Campaign Specialist will have daily interaction with the Local Sales Teams in their assigned markets.  The campaign specialist will be given autonomy over their individual workloads but must be able to work well within team environments.  Due to the nature of our business, the desired candidate must be internet savvy with strong organizational and communication skills (written and oral) allowing them to perform the following basic job duties:

Responsibilities

  • Build and maintain relationships with local market Operations, local and national Sales Teams, Agencies and Advertisers
  • Provide pre and post-sales support by ordering, reserving, delivering and reporting on the advertising units or campaign that has been sold
  • Secure and process ad creative, verify the ad specs, among other details associated with the successful launch of an online ad campaign
  • Optimize campaigns to enhance performance
  • Assist with billing issues and support collection efforts
  • Execute change requests and revisions to online ad campaigns in a timely fashion to meet deadlines
  • Analytically troubleshoot issues for internal and external customers
  • Stay abreast of company digital products, industry issues, trends and ad serving solutions

Qualifications

  • Previous experience with ad serving platforms is strongly preferred but not required (DFP/DFA/DSM preferred)
  • Strong Knowledge of web-based, mobile and video Display Advertising Units
  • Knowledge of Ad Tag Syntax or HTML preferred
  • Understanding of ad units of measurements (CPM/CPD/CPC) and ability to use Media Math in relation to the industry (Gross vs. Net/CPM/E-CPM)
  • Ability to deal with challenging customers, diffuse escalated situations with provided solutions
  • Must be able to prioritize multiple assignments, with a high degree of accuracy, and function quickly in a fast-paced, deadline-oriented environment
  • Bachelor’s degree or equivalent work experience
  • Candidates must be able to participate in occasional travel to other business units