Los Angeles Times

2300 E. Imperial Highway
EL Segundo , CA
Apply Now

Digital Sales Strategist

Los Angeles Times
EL Segundo, CA Full-time
Posted on October 3, 2018

Stats Digital is seeking a driven digital media sales professional to join the Los Angeles Times growing in house digital agency. Are you a sales hunter who loves bringing in new business and finding the right digital solutions to help businesses grow? Then this may be the perfect role for you.

 

Responsible for driving digital advertising sales in order to meet overall team goals and the organization's business objectives.  Primary focus is on aggressive development of new clients and growing existing business with medium to large accounts.

 

RESPONSIBILITIES

  • Develop new business while identifying client specific digital ad sales opportunities
  • Collaborate with the markets to expand digital solution opportunities with existing customers
  • Maximize revenue through a consultative sales approach, with the ability to represent solutions across the full portfolio of Stats Digital: programmatic display, audio and video, ConnectedTV, SEO, SEM, targeted email, social and native advertising
  • Identify customer needs through pre call planning, utilization of marketing resources, competitive analysis and customer feedback, in order to connect meaningful media solutions across Stats Digital's advertising portfolio
  • Maintain adherence to internal processes and reporting to ensure that all aspects of campaign management are executed correctly
  • Utilize extensive understanding of account base and related industries to help identify trends and patterns within specific verticals
  • Work collaboratively across the organization to build meaningful cross-platform new and exisitng client solutions
  • Resolve customer complaints by investigating problems, developing solutions, preparing reprots and making recommendations to management
  • Maintain professional and technical knowledge by attending educational workshops and reviewing professional publications.  Required to attend internal training and skill development workshops
  • Utilize support roles and resources in order to maximize sales time
  • Deliver uncompromising customer support and attention to detail
  • Participate in special projects and perform other duties as assigned

 

QUALIFICATIONS

 

  • 5 to 7 years' experience of digital sales required
  • Displays a high level of digital sales acumen
  • Bachelor's Degree in Advertising, Marketing, Communications or equivalent related experience
  • Ability to research digital advertising clients and target prospective new clients
  • Must attend networking conferences and events, approaching and fostering new contacts whenever the situation fits
  • Must have a proven track record of quota achievement
  • Working knowledge and experience using a CRM and Microsoft Office products to manage day-to-day activities
  • Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape
  • Effective relationship-building skills
  • Excellent analytical, written, oral communication and presentation skills
  • Self-starter, possess high energy, creativity and analytical skills
  • Requires a valid driver's license and reliable transportation
  • Travel may be necessary