McClatchy

1200 North Curtis Road
Boise , ID
https://www.mcclatchy.com/
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Digital Campaign Specialist

McClatchy
Boise, ID Full-time
Posted on October 18, 2019

excelerate Digital, McClatchy digital marketing agency is hiring a Digital Campaign Specialist


McClatchy, a national leader in digital media, is a 160 year-old trusted media source in 30 markets across the U.S. We specialize in customized media planning by listening to our customers and relying on our expertise in tactics such as search engine optimization, reputation and social media management, programmatic advertising and video. We convert plans into action and constantly measure the effectiveness of our customer’s digital marketing campaigns.


Come Join McClatchy – a place where you have a voice and the ability to impact our future!

Click here to learn a little about us:  McClatchy



The Digital Campaign Specialist is a key member of the Marketing  Services Team excelling in understanding the goals of a digital campaign and executing orders with our third-party vendors. The Digital Campaign Specialist is a highly technical position focused on creating sophisticated tracking and reporting strategies based on customer goals and KPIs.  This position works with the advertising team to promote client retention and growth through excellent customer service.

Responsibilities

  • Execute digital campaign orders, sometimes working with third-party vendors
  • Set sophisticated campaign tracking strategies using tracking software such as Google Tag Manager, Google Analytics, Google Data Studio and others
  • Collaborate with internal work groups to execute all aspects of a digital campaign
  • Create daily, weekly or monthly campaign reports based on overall tracking strategies, customer goals and KPIs
  • Stay ahead of trends and digital marketing capabilities
  • Be a digital marketing leader
  • Promote client advocacy at every step in the process

Focus

  • Campaign launch, working with vendors: 40%
  • Reporting analysis and delivery: 40%
  • Ongoing campaign management: 15%
  • Ongoing learning and digital training: 5%


Minimum Qualifications

  • Bachelor’s degree AND 2 years related experience OR equivalent combination of education and experience
  • Experience with a variety of digital marketing tactics including social, SEO, SEM, display and programmatic
  • The ability to analyze campaign data and make recommendations for future growth and success
  • Google AdWords and Google Analytics certification  - OR the ability to become certified within 2 months of accepting the position
  • A proven track record working within a digital sales environment
  • Ability to have productive internal or external customer interactions in person, on the phone or via email
  • Analytical skills and attention to detail
  • Ability to learn and adapt new technologies
  • Strong written, verbal and presentation skills
  • Excellent quantitative reasoning, problem solving, creativity and strategic skills

Preferred Qualifications

  • Advanced knowledge of campaign tracking strategy including placement of pixels and other measurement software including Google Analytics
  • Experience working with 3rd party vendors to fulfill customer campaigns
  • Experience with SalesForce and Google Drive